Are you having a problem ranking your products? Probably, we know the problem you are facing.
There are a bunch of factors that contribute to the ranking decline. Hence, Amazon Listings can be the one. As a result, Amazon Listing Optimization can turn the scenario entirely.
This listicle is all about addressing the key modifications. So, it makes your Amazon product listings win. So, let’s get started.
What does product listing mean?
Amazon product listing is a page that describes the product’s quality. Additionally, it includes visual graphics, descriptions, technically important details, queries, and reviews about the product.
For a complete guide, you should read “Amazon Product listing”.
Meaning and importance of listing optimization:
The literal meaning of optimization is “utilizing something in the best way”.
In the context of Amazon FBA Private label, optimization of product listing means setting up the perfect listing. The optimized listings lead to better exposure of your product in front of customers.
In the online world, a buyer cannot touch, smile, or taste the product. You have to make your customers feel trusted through your words. Proper detailing, feature description, and queries create a sense of commitment.
This contributes to better customer care and ultimately increased sales.
07 key tactics to optimize the product listings:
There are 07 main points to conquer to build a strong product listing. Here is an overview of this procedure:
- An appropriate title
- Professional images
- Feature bullets
- Explanatory description
- Optimized keywords
- Product reviews
- Q & As
Now it’s time to unfold each in detail.
1. An appropriate title:
Since the title is the first thing that your customer notices, it must be explanatory. Explanatory means the title should explain the product in a precise way. A perfect title has the following components:
- Brand name
- Product line
- Vital features
- Color
- Size
- Product type
- Quantity
While compiling a title must keep in mind some important aspects to avoid:
- Using all caps
- Capitalizing each word
- Keyword stuffing
- Using ampersands (&)
- Symbols
- Promotional messages
The title characters should be up to 80. As titles with more than 80 characters can be truncated and messed on different displays. And, when you compile a title according to all these guidelines, it will win the hearts of buyers.
2. Professional Images:
It is a scientifically proven fact that the human brain process visuals 60,000 times faster than text. So we should utilize this brainpower in listing optimization.
High-resolution images of products play a vital role in CTR. We have 07 images to upload with the following instructions to follow:
- First display picture: A GPEG or PNG format image with pure white background and a minimum 1000*500 resolution that should cover 85% of the product display.
- 2nd and 3rd images: The product details include textures and various angles.
- 4th and 5th images: Infographics.
- 6th and 7th images: The lifestyle displays.
3. Feature bullets:
Amazon gives you 05 bullet points to describe your product. Each bullet is given 100 characters to explain the key features of the product. Using maximum characters will change the game in terms of productivity.
Your bullet points should include:
- The unique feature of your product that could stand out in the market.
- In-depth details
- If available, a gift or offer.
- Warranty or call to action.
- SEO Keywords
- A parallel tone.
- Don’t put any shipping, pricing or company information.
4. Explanatory description:
This is the area where you will explain why to prefer your product over competitors. Simply, you will have to give a reason to choose your product.
Truly speaking, most of the buyers don’t even read the description but it means a million. Anyhow, it is a better chance to use your keywords to crack the Amazon algorithm.
Amazon gives you 2,000 characters to describe your product. Keep your tone friendly and try to persuade the reader. Also, Use short sentences for better customer service.
One more thing, never exaggerate things. In case the product cannot meet the level of description, it will have a reverse effect.
5. Optimized Keywords:
Keywords are those magic verses that play in boosting product visibility. Amazon algorithm works on keywords. The more accurate keywords, the more will be the chances of the product to stand out.
Before using keywords, the challenge is to find these. For this purpose, using reliable tools like Junglescout and Helium-10 can turn the tables.
Using keywords accurately can be a little tricky but you can hack. But, the problem is keyword stuffing. As a precaution, use your keywords according to context. Also, use such kinds of sentences that include those keywords organically.
6. Product reviews:
Reviews are the reflection of a product’s performance. Most of the products with beneficial reviews rank better in searches. Since gaining reviews organically is pretty hard for new sellers. Launching the promotions and campaigns can be productive in this case.
Another underrated way is using keywords in reviews. The reviews that customers post can’t be controlled. But what about responding to the reviews?
Yes, it is something that can change the game. Additionally, use the keywords in your responses. It will play a comprehensive role in the product ranking.
7. Q & As section:
This section includes the most frequently asked questions of customers. Here you can add your most important keywords to rank your product on top. While answering the questions, keep in mind that your answers should be the exact ones.
So, what to do now?
These 07 steps are the key points to improve the listing. Hire a professional Amazon virtual assistant to do the Amazon listing optimization. As a result, It will be a better option to crack the rankings.
BitiMerce can be a better option for this purpose. They are a certified team of professionals to keep your product up on the ratings.