After sourcing a product, what’s next? The answer is Amazon Product Listing. It involves putting information related to the product, including features, dimensions, purpose, and more. Along with all these, product listing performs the following functions:

  • Enable your product to be available on Amazon.
  • Push the buyers to purchase your product.
Amazon Listing in 2021

This listicle guides you to the steps to start listing. Right after finishing this step-by-step guide, you will be able to list your product on amazon on your own. So without further ado,

let’s get started!


After logging into your seller account, click the “Add a Product” tab under the “Inventory” dropdown.

Add a product


Under the “Add a Product” page, there are three ways to list your product:

  • First, listing a product that is already present on amazon.
  • Second, “Create a New Product Listing for a brand new product.
  • “Bulk Upload” for a bunch of products to upload collectively.
List a new product


After clicking “Create a New Product Listing,” you’ll be directed to assign your product an Amazon category. Then, you can categorize your product either by using the search feature or browsing the Amazon categories.

Search your product category

Among all given categories, select an appropriate one for your product.


Here comes the most critical step. Add the listing information for your new product. For this purpose, the listing page is divided into 07 tabs.

  • Vital info
  • Variations
  • Offer
  • Images
  • Description
  • Keywords
  • More Details
Add the product tab
Add the product main ab

Let’s discover each tab in detail.

Tab#01: Vital Info

This tab involves the following tasks:

Product ID:

This is proof that you can sell your product on Amazon. As, each identical product is given a Product Id. Simply put your product ID in this tab.

Product ID

Product title:

Your product title is far more critical than you think. Since, this is the first impression each customer conceives. Don’t forget to put as many keywords and features as you can to describe your product well. As, It plays a crucial role in ranking the product.

Product title

Manufacturer and Brand name:

Here you will have to put the name of the manufacturer and the brand of the respective product.

Manufacturer and Brand name

Manufacturer part number:

If your product is a replacement part for another one, you will have to fill it.

Package Quantity:

If you are selling the product in the form of packs. Put the number of packages in a single order. And, if there are no packs, enter 01.

Material  Type:

This bar includes the material from which your product is manufactured. For example, our product is made of plastic, so we’ll have t to put “plastic” in the given bar.

Color and Color Map:

This bar defines the color range of your product. If you have multiple color options, fill the Color Map bar with available colors.

Color and color map


Fill in an appropriate entry according to your product’s shape, whether round, square, or rectangle.

Lens Color:

If your product has the lens, fill the color; otherwise can skip it.


Put the size of your product in terms of small, large, or X-large.


Hand Orientation and Tension Supported:

Fill this tab if your product is based on hand orientation (left or right) and can bear the tension.

GTIN exemption reason:

This is a reason for getting an exemption for having a unique identifier for an item. GTIN is Global Trade Identifier Number that is given to your product depending on its category. Here are some GTINs for different product categories.

Related Product ID Type and Related Product Type:

If your product is used with another specific product, fill these two tabs with the required entries.

Related product ID type and related Product type

Item display dimensions and weight:

This is where you will put your product’s dimensions (length, width, and height) and weight.

Woah! You’ve completed the first tab. Now move to the next ones.

Tab#02: Variations

This tab is simply designed to clarify your product. If the product has some variety in color, weight, or dimensions, just fill these blanks. Next, click on the dropdown menu and select the variations of your product.

Variations in in Amazon product listing

As you click each variation, there reveal some basic requirements. Just fill them, and you are done with another tab. Step onto the next one.

Tab#03: Offer

We are illustrating some primary tabs regarding what and how you are offering.

Import designation:

Country publication:

Fill above tabs if applicable, but mostly these are skipped. Instead, move to the following tabs.

Seller warranty description:

Type your warranty if you are offering. For instance, if you are offering a money-back guarantee, you can put as:

Seller warranty description in Amazon product listing

Released date:

If you are willing to inform your customers about the release date, fill the date of release in this tab. But most of the sellers skip this one.

Release date in Amazon product listing

Country as labeled:

If your product is not made in the USA and your label reveals any other country, Just put this information here.

Country as labelled in Amazon product listing

Tax code:

If you are a part of Amazon tax collection services, just enter your tax code.

Tax code in Amazon product listing

Fulfilment latency:

This is the time you take for the preparation of your product after order. If you want your audience to be aware of latency, Also put this information in this tab.

Fulfillment latency in Amazon product listing

Restock date:

You can skip this tab.

Legal disclaimer:

Here you are going to put your disclaimer. If you are not sure about the disclaimer of your product, inform your manufacturer about it.

Legal disclaimer in Amazon product listing

Start selling date:

This is the date on which your product will be available on amazon.

Start Selling Date in Amazon product listing

Signed by:

If your specific individual has signed your product, put the information here.

Signed by in Amazon product listing

Fulfillment channel:

This is the information about your fulfillment method. Whether you are choosing Amazon FBA or fulfilling on your own.

Fulfillment Channel in Amazon product listing

Boom! You are done with another tab. Few more to go.

Tab#04: Images

Simply, you are going to put the images of your products. Keep in mind visuals are far better to portray your product. Therefore, keep your pictures and graphics clean and should describe your products.

Images Tab in Amazon product listing

And you are done with images as well.

Tab#05: Description

The description is one of the most essential tabs from all of the above. Additionally, It matters a million in ranking. It includes two parts:

  • Key product features (bullet points)

It includes key features of your product. First, put your keywords in bullets to rank your product. Then, take advantage of as many keywords as you can.

Key Product Features in Amazon product listing
  • Product description This tab is another significant opportunity to sell your product. Here, you add features of your product and add the aims of your product and how it will solve your product. Additionally, tell your customer the reason to purchase this product. You can type up to 2,000 characters.
Product description Amazon product listing

Tab#06: Keywords in Amazon product listing

This tab includes your search terms and keywords selection. This part has nothing to do with customers but plays a significant role in the search appearance of your product.

Search terms:

Here you are going to put unique keywords as many as possible. Also, Keep a deep study of keywords and utilize this opportunity to rank your product.

Platinum keywords:

If you are a Platinum seller, fill this tab; otherwise can leave it empty.

Subject Matter & Other Attributes:

Fill these tabs according to your product category. Since different product categories need separate entries to put in these categories.

Subject matter and other attributes in Amazon product listing

Tab#07: More Details

This tab is the longest one and needs minute details to put. As an essential guide to Amazon Product Listing, this article will not explain these deep details but one crucial tab. The pricing details are a bit critical.

There are two categories regarding pricing.

Manufacturer’s suggested retail price:

This appears like the list price on the actual listing. This is not a price the customer will pay but the final price for end-users or consumers.

Retail Price in Amazon product listing

Sale price:

This is the price your customer is going to pay. It is present under the list price on the actual list. For example, $11.97 is the sale price in the above example.

There are two prices to clarify to the customers that they had a fair deal.

Hurrah! Click “save and finish,” and you have done the Amazon Product Listing.

Amazon Product Listing-Final thoughts:

If there is some error in listing finalization, some essential entries are missing. Try to fill out these, and if still something keeps going wrong, use the Amazon Support Program for further support.

Next is the shipping process of the products. Again, suppose you are doing Amazon FBA private label. In that case, it is all fine for you as Amazon does the fulfillment on its own.

In case you are doing fulfillment on your own, it will take a while. Therefore, being unbiased, it is better to avail of FBA services.

Our experts have been optimizing product listings for years. If you want to have a standard product listing that can rank your product better on the board, avail the services of our experts. Their extensive experience can boost your brand credibility and rankings.